Practical Nontoxic Living™
For Your Healthiest, Happiest Future

The 40-Day Home Detox™

A profound shift in how you relate to your home, your habits, and your future.

This is not just another wellness program.

The 40-Day Home Detox™ is a research-informed, educational program and sensory-rich methodology that helps you recognize patterns among commonly overlooked environmental exposures—including household products, materials, and habits that tend to repeat across modern life. Rather than attempting to address everything at once, the Method highlights where attention is often most impactful—Household Repeat Offenders™—supporting thoughtful inquiry and informed prioritization over time.

This work is modern, grounded, and deeply human—born from a mother’s instinct to protect, refined through decades of investigation, and designed to support a more conscious relationship with your home and daily life.

Over 40 days, awareness deepens.
Habits begin to shift.
Detoxing becomes elevated self-care.
Your relationship with your home—and yourself—evolves.
And your home begins to support what matters most.

Why Ruan Living Is Different

A holistic ecosystem for Practical Nontoxic Living™—designed for every stage, from first steps to bespoke support.

Ruan Living exists to simplify nontoxic living through a thoughtful, grounded approach—while offering uncommon depth for those who want to go further.

Guided by nearly two decades of synthesizing research across health, development, behavior, and modern living, Ruan Living reflects Sophia Ruan Gushée’s work at the intersection of inquiry, observation, and contemporary family life. Her philosophy, Practical Nontoxic Living™, forms the foundation of an integrated ecosystem designed to meet you where you are—and to remain relevant as your needs evolve.

Through books, educational programs, guided experiences, and practical tools, the Practical Nontoxic Living™ ecosystem offers a clear, flexible pathway—from accessible, self-guided resources to immersive, high-touch support—without rigidity or overwhelm.

At Ruan Living, you’ll find:

• a comprehensive perspective that considers home, family, lifestyle, environment, habits, and shared spaces
• structured methods, practical tools, and prioritized steps designed for steady, sustainable progress
• a synthesis of multidisciplinary research and the lived insight of a mother and long-time educator in toxic exposures and Practical Nontoxic Living™
• a holistic approach to supportive living that honors the home as a place of balance, mindfulness, and emotional steadiness
• a philosophy that invites greater consciousness—not only around your home, but around how you live
• a calm, mindfulness-informed approach to everyday choices

Whether you’re just beginning with a free, self-guided entry point—or exploring a more personalized, concierge-level experience—Ruan Living is designed to support your Ultimate Home Detox™ journey in a way that feels realistic, intentional, and aligned with your life.

This isn’t about creating a “non-toxic home.”

It’s about creating a more supportive, conscious home and lifestyle—
a place designed with intention,
one that protects what matters most,
and quietly elevates everyday life.

Why Home Matters More Than We’re Taught to Notice

Your home is not just a backdrop.

It is an environment shaped by materials, products, chemicals, heavy metals, microplastics, indoor air, light, and daily routines—factors that quietly shape daily experience over time.

Research across environmental health, building materials, household items, and behavior has examined how indoor environments and common consumer products are associated with patterns in daily experience—such as how people report feeling, focusing, resting, and moving through their days. This body of research includes topics such as sick building syndrome, reported heightened sensitivity to everyday chemical exposures (including what is described in the literature as multiple chemical sensitivity, or MCS), and reported sensitivity to electromagnetic environments, often referred to as electromagnetic hypersensitivity (EHS).

These influences rarely come from dramatic events. More often, they arise from subtle, continuous exposures: the products you use, the materials in your space, the air you breathe, the dust that settles, the light that fills your rooms, and the routines you repeat.

When you learn to recognize these patterns, your home becomes one of the most practical places to apply intention—an environment where the benefits from informed, thoughtful choices can meaningfully add up.

Most encouraging of all, many of the most impactful opportunities for refinement come from predictable Household Repeat Offenders™, making progress feel far more manageable once you know where to look.

What the Science Explores

Research across environmental health and developmental science continues to examine how everyday environments are studied in relation to long-term patterns of human experience. This includes work in areas such as toxicology, epigenetics, the Developmental Origins of Health and Disease (DOHaD), research on prenatal environmental exposures, and ongoing inquiry into transgenerational epigenetic inheritance.

This body of research looks at factors such as indoor air quality, household materials, and ingredients in personal care and cleaning products—particularly how ongoing, low-level exposures are understood within broader environmental and public-health research.

Importantly, this science does not frame the home as a medical intervention. Instead, it provides context for why environmental awareness has become an area of growing interest—and why many people are choosing to engage with their homes more intentionally.

The 40-Day Home Detox™ translates this research into an educational, step-by-step framework, guiding you to identify and thoughtfully reduce common exposure sources in a grounded, sustainable, and empowering way.

Created by the Founder of Practical Nontoxic Living™

Sophia Ruan Gushée is a respected educator and researcher in Practical Nontoxic Living™, known for translating complex environmental health research into clear, grounded guidance for everyday life.

Over the past two decades, her work has included:

• Author of A to Z of D-Toxing: The Ultimate Guide To Reducing Our Toxic Exposures, EMF Detox Workbook, and Home Detox Workbook
• Member of the Brown University School of Public Health Advisory Council
• Member of the Well+Good Council
• Host of the Practical Nontoxic Living™ podcast
• Creator of the Practical Nontoxic Living™ philosophy, its foundational frameworks, and its ecosystem including 40-Day Home Detox™ and the D-Tox Academy™
• Founder of Ruan Living

Her work integrates insights from across disciplines such as environmental health, toxic exposure science, behavior and habit research, neuroscience, developmental and public-health research (including DOHaD), epigenetics as an area of inquiry, sensory design, and mindful living. This multidisciplinary perspective helps people approach their homes and habits with greater clarity, discernment, and intention.

Rooted in rigorous research.
Born from a mother’s determination.
Refined through lived experience.
This is detoxing redefined.

Ruan Living offers a thoughtfully designed Practical Nontoxic Living™ ecosystem of books, programs, and resources—
designed to support you as deeply as you choose to go.