40-Day Home Detox
The Essential Inner Work of
Practical Nontoxic Living™
No Expert Can Do This For You
While VIP sessions and expert advice are invaluable, how 40-Day Home Detox empowers and transforms you—and your perspective—is unparalleled. Like the deep work of therapy, this flagship experience rewires how you see, shop, eat, cook, decorate, and live. It’s the most vital step in your Ultimate Home Detox™.
Transform Your Home & Life in 40 Days ➔
Your home can burden your health—
or nurture healing.
In just 40 days, you’ll bring purity, discernment, and mindfulness to your home and life—by observing and revising what surrounds you—room by room, while refining the habits that shape your everyday routines.
This isn’t just a course.
It’s a turning point.
A shift from feeling overwhelmed by invisible toxicants… to feeling grounded, educated, and empowered.
From guessing which products to trust… to knowing how to make practical, nontoxic choices with clarity and confidence.
Featured In:
Ruan’s 40-Day Home Detox Is The Essential Foundation—Not a Shortcut
You can’t outsource this part. Only you know what drives the rhythms of your routines.
You have to learn how to observe what you buy, own, and do—so you can fully appreciate your opportunities to make healthier choices.
Ruan’s 40-Day Home Detox doesn’t just give you answers. It offers a new way of seeing—and a more elevated way of living.
Because real transformation begins with the choices you make every day.
Begin My Inner Detox ➔What Ruan Detox Warriors™ Are Saying
About the 40-Day Home Detox
Whether you're new to nontoxic living or have been at this a while, 40-Day Home Detox is where transformation truly begins.
Gentle, step-by-step guidance.
Grounded in science.
Shaped by love.
Led by discernment.
Everyone who completes the 40-Day Home Detox earns the title Ruan Detox Warrior™.
More than a name, it represents a mindset shift—a new level of commitment, clarity, and informed commonsense.
Through the internal evolution required to detox their homes and lives, Ruan Detox Warriors have built a foundation for Practical Nontoxic Living™ that’s yoga off the mat, for real life.
In a month’s time I was able to completely overhaul my products with confidence that the new ones I chose were vastly less toxic. The 40-Day Home Detox was vital in my pursuit of health and wellness for myself and my family.
- Former Investment Banker
Ruan Living's 40-Day Home Detox has really made me look at products differently. I love that I can now go shopping and make more informed decisions. I feel empowered. I loved the masterclasses and all the supplemental content like the readings and suggestions for helpful websites and apps.
- Health Editor
The 40-Day Home Detox program is an excellent program. It was a great introduction to harmful ingredients in conventional products.
- Wellness Seeker
Hormone-Disrupting Chemicals Dropped To Zero
DailyMail US Deputy Health Editor, Alexis Lardieri, was shocked that her urine analysis revealed her to have levels of bisphenols at 88% higher than the average American. After completing Ruan Living's 40-Day Home Detox, they dropped to zero. Watch the video playlist below to listen to Alexa share her experience. Or, listen to Alexa in podcast episodes 86-89 and 107 of Practical Nontoxic Living™.
Sophia Ruan Gusheé
Thousands of toxicants.
One simple framework.
Training your senses—what you see, touch, and smell—to recognize Household Repeat Offenders unlocks superpowers in avoiding toxicity.
The Six Household Repeat Offenders™
Simple Focus. Profound Impact.
You don’t have to detox your whole home all at once. You just need to target these six Household Repeat Offenders. These are the most common household hiding places of toxicants—and where your 40-Day Home Detox will begin. By focusing here, you’ll clear the path for your biology to return to your nature, to the best of its ability.
Toxic Cleaning Products
HOUSEHOLD REPEAT OFFENDER 1
Often a major source of indoor air pollution, traditional cleaning products are filled with harsh chemicals (like ammonia, chlorine bleach, and phthalates) that can undermine many biological parts—like your endocrine system, respiratory health, immune system, and reproductive health. In this program, you'll learn how to swap out these harmful cleaners for non-toxic, eco-friendly alternatives that are just as effective.
Self-Care Products
HOUSEHOLD REPEAT OFFENDER 2
Many conventional beauty and personal care products contain toxic chemicals—like synthetic fragrances, parabens, and phthalates—that can accumulate in us and compromise all sorts of our biology including our hormones and skin health. Learn to replace your toxic products with safer, natural alternatives to create a more nontoxic beauty routine.
Fragranced Products
HOUSEHOLD REPEAT OFFENDER 3
Whether it’s air fresheners, scented candles, or laundry detergents, fragrance chemicals can be incredibly harmful. Many contain toxic ingredients like phthalates and benzene, which are linked to respiratory issues, endocrine disruption, and cancer. We’ll show you how to replace these fragranced products with natural options.
Forever Chemicals
HOUSEHOLD REPEAT OFFENDER 4
Many everyday household items, such as stain-resistant carpets, upholstered furniture, and non-stick cookware, are treated with toxic chemicals to make them more durable. One major category, perfluorinated chemicals (PFCs)—aka Forever Chemicals—can leach into the air and affect your health. Exposure to PFCs can contribute to liver damage and immune system disruption. 40-Day Home Detox teaches you a commonsense approach to eliminating PFAS and other resistant chemicals.
Harmful Colors and Dyes
HOUSEHOLD REPEAT OFFENDER 5
Bright, artificial dyes in home textiles, clothes, and toys can introduce toxic chemicals into your living space. Ingredients used in artificial dyes are linked to allergic reactions,behavioral issues in children, and other neurotoxic effects. In this program, we will guide you on how to replace these products with safer, dye-free alternatives that promote both health and sustainability.
Plastics
HOUSEHOLD REPEAT OFFENDER 6
Long-term exposure to plastics has been linked to reproductive issues, obesity, and diabetes. Yet, plastics are ubiquitous in our homes. From plastic containers to children's toys, we’ll teach you how to eliminate plastics from your home and replace them with safe, non-toxic alternatives.
Yes, It Really Is Possible!
By the end of the program, you will have reduced your exposure to hundreds to thousands of toxins, improving your overall health and well-being.
Give Me the 40-Day Plan ➔
In Just 40 Days, You'll Feel…
- Educated — You’ll learn and apply the LOLA POP Detox Method™, giving you lifelong tools to support your Practical Nontoxic lifestyle.
- Empowered — With clarity and strategy, you’ll navigate greenwashing and product choices like a pro.
- Successful — You’ll have eliminated up to thousands of toxicants from your home—and created a sanctuary you’re proud of.
This isn’t just a lifestyle upgrade—it’s an awakening.
Join to Protect What Matters Most
This program is for those ready to see their homes, habits, and health with new eyes. For those who want to protect their children, fertility, and future— with the ultimate wealth: health.
Shape My Legacy Through Conscious Choices ➔Masterclasses to Launch Your Practical Nontoxic Living™ Lifestyle
Join Sophia Ruan Gusheé in intimate, eye-opening conversations with leading wellness experts as they explore how to launch your Practical Nontoxic Living™ lifestyle. These masterclasses offer actionable insights on nourishing your body with Elissa Goodman, embracing natural beauty with Shiva Rose, designing healing spaces with Deborah DiMare, and optimizing fertility and hormone health with Drs. Robert Kiltz and Paul Magarelli. Together with Heather Lilleston, Sophia expands the idea of home as a healing ecosystem to include your body, our planet, and the preciousness of life itself. These conversations are designed to jumpstart a more empowered, healing, and nontoxic way of living.
Is This Program Right for You?
If you are:
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Concerned about the toxins in your environment
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Looking for a step-by-step, practical guide to creating a healthier home
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Ready to take action and make positive changes for you and your family
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Interested in learning from an expert who has spent years studying the effects of toxins and how to reduce them
Then the 40-Day Home Detox is exactly what you need.
I’m In—Give Me the 40-Day Plan ➔I'm Sophia Ruan Gushee
NICE TO MEET YOU!
I’m Sophia Ruan Gushee, a leading expert in nontoxic living, the author of A to Z of D-Toxing: The Ultimate Guide to Reducing Our Toxic Exposures, and the host of the Practical Nontoxic Living podcast. I’ve dedicated my career to empowering individuals to live healthier, toxin-free lives through research-backed strategies and actionable advice.
I’ve spent years researching how the toxins in our environment affect our health, and I’m excited to share the insights I’ve gathered in the 40-Day Home Detox program. With my experience and expertise, you’ll have all the tools you need to make your home a healthier place to live.
Join the 40-Day Home Detox
Start your journey today. Begin when you’re ready. The daily guidance will meet you where you are.
- $997
- Lifetime access
40-Day Home Detox (payment plan)
$3,600+ estimated value—for invaluable benefits!
2 monthly payments of $499.00 USD
Come Home To Yourself
This is not about doing more. It’s about becoming more aware—and choosing what truly supports your well-being. You don’t need to rush. But when you’re ready… we’ll walk together.
Yes, I’m Ready ➔Healing Home Vault
After completing your purchase of 40-Day Home Detox, you can add-on the Healing Home Vault. It contains the 40-Day Home Detox's set of ten workbooks, Love Test Detox Stickers, My Detox Playbook/My Healing Playbook, Home Detox Workbook: Checklists To Eliminate Toxic Chemicals, EMF Detox Workbook: Checklists To Recover From Electromagnetic Exposure, and your choice of a vegan binder or a recycled leather binder. Scroll through the pictures below to learn more.
Frequently Asked Questions About the 40-Day Home Detox
Have questions before you begin your detox journey? You’re not alone. Here are answers to the most common questions about the 40-Day Home Detox—like how much time it takes, how it works with families, what’s included, and what kind of support you’ll receive along the way.