Practical Nontoxic Living™
For Your Healthiest, Happiest Future
Your Home Can Become A Powerful Wellness Ally
—a space intentionally designed for the life you’re envisioning
— Sophia Ruan Gushée
Creator of the Practical Nontoxic Living™ ecosystem
Experience the 40-Day Home Detox™ Method
A research-informed experience that unfolds across three intentional stages:
Focused on helping you identify and thoughtfully reduce common sources of toxic chemicals, heavy metals, and microplastics in everyday life.
The Ruan Living Transformation
Discover. Detox. Design.
A three-stage, research-informed method designed to bring greater awareness into everyday choices
—starting at home.
The Ruan Living Transformation is designed to meet you where you are.
Many begin with the Ultimate Home Detox™ Kickstart Series. Others choose to continue into the 40-Day Home Detox™ when they’re ready for a more immersive experience.
Your Home Shapes More Than You Think
Especially when it comes to daily routines, habits, and the environments we move through every day.
For nearly two decades, Sophia Ruan Gushée has explored how everyday environments—particularly the home—are examined in relation to human development, behavior, and modern lifestyles.
Her work sits at the intersection of research, observation, and family living in the 21st century—examining how the spaces we inhabit, the products we choose, and the routines we repeat invisibly shape how we feel, function, and grow.
Across fields such as environmental health, developmental biology, and epigenetics, scientific research continues to explore how everyday environments interact with biological systems over time. Rather than acting in isolation, daily routines, material surroundings, and repeated exposures are understood as part of the broader context in which healthspan and long-term wellbeing are discussed.
The 40-Day Home Detox™ is a research-informed, educational framework that helps you recognize patterns among commonly overlooked environmental exposures—including household products, materials, and habits that tend to repeat across modern life.
Rather than attempting to address everything at once, the Method highlights where attention is often most impactful—Household Repeat Offenders™—supporting thoughtful inquiry and informed prioritization over time.
The approach integrates perspectives from:
- environmental exposure research
- behavior change and habit formation
- neuroscience and perception
- developmental and systems thinking
- sensory and interior design
- mindful awareness
This is not a prescriptive program, nor a promise of outcomes. It is an invitation to develop a clearer, more intentional relationship with your home—grounded in awareness, discernment, and practical choice.
As a Ruan Detox Warrior, you learn to:
- notice what often goes unseen
- focus on what matters most
- navigate your environment with greater clarity and confidence
This work is modern, grounded, and deeply human—born from a mother’s instinct to protect, refined through decades of investigation, and designed to support a more conscious relationship with your home and life.
As awareness deepens, the connections between space, routine, and daily life become easier to recognize.
Detoxing your home and lifestyle isn’t only about what you remove...
It’s about creating a home and lifestyle that reflects the future you want to grow into.
— Sophia Ruan Gushée
The 40-Day Home Detox™ Method
A profound shift in how you relate to your home, your habits, and your future.
This is not just another wellness program.
It is a research-informed, sensory-rich methodology designed to deepen how you engage with your home and daily life — one conscious, supported choice at a time.
- See your home with new, science-informed clarity
- Recognize hidden patterns shaping everyday environmental exposures
- Identify and thoughtfully prioritize common Household Repeat Offenders™
- Build awareness around unconscious habits through multisensory practices
- Create an environment that supports balance and long-term intention
- Cultivate intuition, calm, and discernment — the hallmarks of a Ruan Detox Warrior
This is where detoxing becomes elevated self-care.
Where clarity replaces overwhelm.
Where your home becomes a more supportive partner in daily life.
Over 40 days, awareness deepens.
Habits begin to shift.
Your relationship with your home—and yourself—evolves.
And your home begins to support what matters most.
Real Families. Real Transformations.
Ruan Detox Warriors have shared:
The 40-Day Home Detox helped me take the powerful step of identifying and addressing the biggest sources of hormone-disrupting chemicals in my life.
— Alexa Lardieri, Deputy Health Editor, DailyMail
I was asked by my doctor to detox my products and had no idea where to start. The 40-Day Home Detox provided the structured, step-by-step guidance I needed to confidently overhaul my home environment.
— J.K., North Carolina
The Ruan Living Transformation Journey™
Discover → Detox → Design
A three-phase evolution for designing a home and lifestyle aligned with what matters most.
1. Discover
See Your Home Clearly
Awareness is where meaningful change begins.
- Learn which everyday environmental patterns tend to repeat across homes — and why they often deserve attention
- Explore how your home, routines, and habits shape daily experience over time
- Start with the free Kickstart Series
2. Detox
Shift What You Buy, Own & Do
Detox is where awareness becomes practice.
- Reassess everyday products, materials, and habits with Practical Nontoxic Living™ clarity and discernment
- Develop Practical Nontoxic Living™ discernment around what to keep, reconsider, or gradually replace — without sacrificing joy, ease, or beauty
- Apply the LOLA POP Detox Method™ inside the 40-Day Home Detox™ to engage with common Household Repeat Offenders™ through focused, manageable, and sustainable shifts
3. Design
Create a More Supportive Home & Lifestyle
Design is where insight becomes intention—and intention becomes how you live.
- Integrate what you’ve learned into a home and lifestyle that feel aligned, realistic, and sustainable
- Refine your approach to Practical Nontoxic Living™ so it reflects your values, priorities, and lived reality
- Expand your perspective through expert-led, educational conversations that inform thoughtful design
This is where clarity becomes structure—and structure supports how you live.
Discover helps you see clearly.
Detox helps you choose deliberately.
Design helps you live it — over time.
Why Ruan Living Is Different
Ruan Living exists to simplify nontoxic living through a thoughtful, grounded approach
We offer:
- A comprehensive perspective that considers home, family, lifestyle, environment, habits, and shared spaces
- Structured methods, practical tools, and prioritized steps designed for sustainable progress
- A blend of research and the lived wisdom of a mother and toxic-exposures expert
- A holistic vision of healing: home, body, mind, energy, and lineage
- A philosophy that invites deeper awareness—not just of your home, but of how you live
- A calm, mindfulness-based approach to everyday choices
This isn’t about creating a “non-toxic home.”
It’s about creating a more supportive, conscious home & lifestyle
— a place designed with intention,
one that protects what matters most,
and quietly elevates everyday life.
Why Home Matters More Than We’re Taught to Notice
Your home is not just a backdrop. It is an environment shaped by materials, products, air, light, and routines—factors that quietly shape daily experience over time.
Research across environmental health, building science, and behavior has examined how indoor environments and common consumer products are associated with patterns in how people feel, focus, rest, and move through their days. This body of research includes topics such as sick building syndrome, reported heightened sensitivity to everyday chemical exposures (including what is described in the literature as multiple chemical sensitivity, or MCS), and reported sensitivity to electromagnetic environments, often referred to as electromagnetic hypersensitivity (EHS).
These influences rarely come from dramatic events. More often, they arise from subtle, continuous exposures: the products you use, the materials in your space, the air you breathe, the dust that settles, the light that fills your rooms, and the routines you repeat.
When you learn to recognize these patterns, your home becomes one of the most practical places to apply intention—an environment where informed, thoughtful choices can meaningfully add up.
Most encouraging of all, many of the most impactful opportunities for refinement come from predictable Household Repeat Offenders™, making progress feel far more manageable once you know where to look.
Your Home
Is One of the Most Powerful Tools You Have
Curate it with clarity, intention, and support.
What the Science Explores
Research across environmental health and developmental science continues to examine how everyday environments are studied in relation to long-term patterns of human experience. This includes work in areas such as toxicology, epigenetics, the Developmental Origins of Health and Disease (DOHaD), research on prenatal environmental exposures, and ongoing inquiry into transgenerational epigenetic inheritance.
This body of research looks at factors such as indoor air quality, household materials, and ingredients in personal care and cleaning products—particularly how ongoing, low-level exposures are understood within broader environmental and public-health research.
Importantly, this science does not frame the home as a medical intervention. Instead, it provides context for why environmental awareness has become an area of growing interest—and why many people are choosing to engage with their homes more intentionally.
The 40-Day Home Detox™ translates this research into an educational, step-by-step framework, guiding you to identify and thoughtfully reduce common exposure sources in a grounded, sustainable, and empowering way.
Created by the Founder of Practical Nontoxic Living™
Sophia Ruan Gushée is a respected educator and researcher in Practical Nontoxic Living™, known for translating complex environmental health research into clear, grounded guidance for everyday life.
Over the past two decades, her work has included:
- Author of A to Z of D-Toxing: The Ultimate Guide To Reducing Our Toxic Exposures, EMF Detox Workbook, and Home Detox Workbook
- Member of the Brown University School of Public Health Advisory Council
- Member of the Well+Good Council
- Host of the Practical Nontoxic Living™ podcast
- Creator of the Practical Nontoxic Living™ philosophy, its foundational frameworks, and its ecosystem including 40-Day Home Detox™ and the D-Tox Academy™
- Founder of Ruan Living
Her work integrates insights from across disciplines such as environmental health, toxic exposure science, behavior and habit research, neuroscience, developmental and public-health research (including DOHaD), epigenetics as an area of inquiry, sensory design, and mindful living. This multidisciplinary perspective helps people approach their homes and habits with greater clarity, discernment, and intention.
Rooted in rigorous research.
Born from a mother’s determination.
Refined through lived experience.
This is detoxing redefined.
Recognized by Physicians, Public Health Leaders & Families Worldwide
Rethink your home.
Refine your habits.
Rewrite your future.
— Sophia Ruan Gushée
Ruan Living offers a thoughtfully designed ecosystem of books, programs, and resources—
designed to support you as deeply as you choose to go.
Your Journey Begins Here
The 40-Day Home Detox™ is Ruan Living’s most comprehensive experience—bringing together research, lived wisdom, and real-life application into a guided, intentional process.
Most people, however, begin with the Ultimate Home Detox™ Kickstart Series—a free, 12-email immersion designed to introduce the science, perspective, and high-impact opportunities that form the foundation of Practical Nontoxic Living™.
It is the most gentle, grounded way to begin—offering clarity without overwhelm and a natural first step before engaging more deeply with the work.
Your home lives in you.
— Sophia Ruan Gushée
You can’t control the world outside.
But you can be intentional about the one you live in every day.
Small, thoughtful shifts—made with clarity and care—can meaningfully change how your home supports the way you live.
Begin with awareness. Start with what’s within reach.
Your
Ultimate Home Detox™
Kickstart Series
A free, guided start to detoxing your home—calm, practical, and science-based.
START THE KICKSTART SERIES→DETOX →
Educational content only. Ruan Living does not provide medical advice, diagnosis, or treatment. Learn more. Back to Top